Welcome to this article where we'll define what Leads and Clicks are.
So, what exactly is a Lead?
Well, it's when a prospective student fills out a contact form requesting information from you. We'll pass along their details so you can send them the information they need about your courses.
Here's an example of what a completed contact form might look like:
What is meant by "CPL"?
If you're wondering what CPL means, it stands for "Cost per Lead" and refers to the cost of acquiring a lead.
What is a click?
When a prospective student clicks on a link from our portals to your website, that counts as a click.
What is meant by "CPC"?
Similar to CPL, CPC (Cost per Click) refers to the cost of redirecting a click.
Please note that prospective students who click to your website multiple times in a day will still only be counted and charged once.